Build a Strategic Marketing Strategy for 2021

By Melissa Layne posted 01-30-2021 05:04:18 PM


Markets change all the time and if you want to keep up, you need to constantly tweak your marketing strategies and set realistic goals for the year to come. 

The pandemic has created uncertainty which can make it challenging to plan for the future. You need to build some quantitative goals and decide on the tactics you will need to follow to achieve them. Here are some of the things you need to think about when creating your marketing strategy for 2021. 

Assess your current marketing strategies

You need to revisit your marketing strategies and assess what is working for you and what may need to change. For example, you need to ask how much your company grew in the past year, what marketing channels worked best for you, how the competitive landscape has changed and what your customer feedback looked like over the past year. 

In assessing these factors, you may realize that you need to transition to doing business online. If you decide to do this, you will need a well-designed website that follows best-practice coding standards. Kansas City web design has been providing website design and search engine optimization in Kansas City since 2005. 

Focus on your customers

Of course, one aspect of marketing that remains consistent is engaging with your customers and deepening your relationship with them. You need to think about new ways to keep providing an exceptional experience for them. How can you add value to what you offer them? 

Providing them with useful information does not offer an immediate ROI but it helps to build a relationship with them so they are ready to buy at a later stage. Could you provide more options to assist customers financially on the sales side? Payment options, such as structured payment plans, are helpful in times of economic difficulty. 

Use SEO for more organic traffic

With additional content marketing and SEO initiatives, you will have a constant flow of organic traffic to your website. It takes time and effort to stay on top of the ever-changing SEO landscape but investing in SEO can result in the exponential growth of an online business. SEO for Growth offers information about the best SEO courses and SEO online training programs. 

Search engine optimization (SEO) is necessary if you want search engines to find your website and index it. SEO involves the use of various on-page and off-page tactics. Your content has to align with search engine intent because the search engines want to give users the results that are most useful to them. 

Enhance your brand perception on social media

Social media is a powerful tool when it comes to enhancing brand perception. Consumers are more likely to buy your products if they are aware of your brand. You need to commit to increasing your brand awareness year after year. 

It may cost in terms of time and money but it is absolutely vital if you want to increase your sales. These days, consumers are setting the pace for brands and want to support brands who act on their beliefs and values. They are more inclined to purchase a product from a brand that advocates for an issue they care about. 

Build brand ambassadors

Word of mouth may sell more products or services for you than your own marketing efforts. The enthusiasm of your existing customers may be the driving force behind your potential to acquire new ones. 

Retaining your customers and turning them into loyal brand ambassadors creates a momentum that can keep growing. Without too much effort from you, loyal customers will continue to spread the word and help your business to grow.